If you've been in business long enough, you understand gaining new business is important to the growth of your company. In some industry's new blood is the lifeblood of the business and without it, you die. In order to achieve your full potential in your venture, you then will need to have ongoing marketing strategies that will grow your business every year.
A lot of Award Shop owners need to develop corporate business and gain them as a regular account. In the end, who wouldn't want to have a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and will also be used to secure other accounts as well.
Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop an account together with your local McDonald's. You may or might not know the dog owner, manager or anyone employed there on a personal basis at the moment. However, once you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an impressive item. Not just a simple business card with your contact info, provide them with something that will cause them to remember you.
Here's the idea... Most people enjoy receiving a thing that has been personalized for them, something making use of their name on it. You as an engraver have a variety of items it is possible to engrave and present to the manager as gift, introducing your business. Another impressive look would be to have their company logo or corporate insignia engraved on the piece as well. I suggest developing a "sample" of what you would prefer to do for them on a monthly basis and plant the theory for them to present a worker of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved onto it, along with wording that best describes the appreciation award. If you do not now have their logo on file, it is possible to obtain it quite easily by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo on it. Plan to leave these things behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having https://mikestrophies.net/electrical-panel-tag-engraving/ of the Month award is great for showing appreciation to workers who do their job well. This can create a continuing month-to-month award program that will enable you to showcase many other products available for you for them. Consider it, if you are the one doing their awards and then they need a banner for a special promotion, they're going to call you. It's your organization that is on the forefront of these mind, because of them calling or seeing you each month for their Employee of the Month awards. Including getting additional nametags made for new employees that are hired every week, month or quarter.
Establishing this sort of account will enable you to generate more accounts exactly like it. Imagine going to other establishments with the same idea and adding the fact that you already take action for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these type of ideas to "get your foot in the entranceway" is sure to capture new business for your award shop and continue steadily to grow your business.